More Florida Tourists, Except Canadians

Posted: January 11, 2026 | Source: www.floridarealtors.org

Florida tourism increased from 34.239 million visitors in the third quarter of 2024 to an estimated 34.339 million visitors in the same period in 2025, except for Canadians, who are upset with Donald Trump’s anti-Canadian rhetoric and tariffs and have been canceling vacations and real estate purchases in the US. Florida tourism officials estimated the state had 507,000 Canadian visitors during the quarter, down from 597,000 in the third quarter of 2024. It is the lowest number of Canadian visitors since the fourth quarter of 2021, when the US/Canada border was closed due to covid and only 275,000 Canadians visited the state.